Headlines

Barneys Announces Immersive Event

Los Angeles store to host two-day experiential event

Published

6 years ago

May 15, 2018

kmpeyton

Barneys New York (New York) released a statement announcing the second iteration of its immersive in-store entertainment event, thedropLA@barneys, in collaboration with lifestyle and fashion website Highsnobiety. The experiential event will take place June 2-3 at its Beverly Hills, Calif., flagship, and will feature more than 20 exclusive capsule collections, designer appearances and several in-store installations and activations, featuring A-list entertainers.

Some of the fashions debuting at the event include apparel and accessories by Prada, Moschino, Givency, Versace, Rick Owens and more. Celebrity fashion designer Jeremy Scott, of Moschino, will make an appearance at the store June 2, and that same day the store will present a surprise musical performance in partnership with Live Nation.

The weekend will host more than 90 brands and 30 activations across men’s, women’s, kids, beauty and jewelry. Some of the in-store activities, such as fashion-expert panels, will be live-streamed by Highsnobiety and Barneys.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design