Headlines

Benetton Bound for Russia

Plans 40 "On Canvas" stores by 2017

Published

10 years ago

October 14, 2014

United Colors of Benetton (Milan) will begin a Russian expansion in the coming months. The new push began with the redesign and reopening of its Moscow flagship last week. The company says it will roll out 40 additional stores across Russia by the end of 2017. A company officer told Women’s Wear Daily that the Russian market will be an important part of the company’s portfolio.

Benetton currently operates eight stores in Russia. Another 100 units are run by local partners and franchisees. The new stores feature a new layout, “On Canvas” — screens showing different clothing combinations. Area rugs and sofas create a comfortable and inviting atmosphere.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design