Headlines

Björn Borg Brand Expands to China

Swedish fashion label opens first store in Asia

Published

12 years ago

August 23, 2012

VMSD Staff

Swedish Fashion brand Bjorn Borg is now launching a shop-in-shop in Shanghai’s fashionable Sogo Department store. The company is also introducing its product range throughout China through collaboration with e-tailer Taobao.

Arthur Engel, ceo of Bjorn Borg, says the opening will be followed by a number of stores in Shanghai and the rest of China. The brand is bringing its entire product range to the country, from underwear and sports wear to footwear and accessories.

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