Headlines

Black Friday Disappoints

Spending down 11 percent over last year

Published

9 years ago

December 1, 2014

Retail spending over Thanksgiving weekend dropped 11 percent, according to The Wall Street Journal, based on information from the National Retail Federation.

It was the second consecutive drop for the four-day shopping period. The decline, according to analysts, is due in part to retailers’ early discounts and promotions in the days and weeks prior to Thanksgiving. Moreover, traditional brick-and-mortar retailers enhanced their online offerings with more promotions, including free shipping and price-matching online rivals, most notably, Amazon.com, according to WSJ.

The Internet did not attract more shoppers or rack up more sales than the same time period last year, according to the NRF. Online sales accounted for 42 percent of spending over four days, down from 44 percent in 2013.

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