Headlines

Bloomingdale’s Overhauls Shoe Floor

The retailer will unveil its expanded footwear floor tomorrow at its flagship in New York

Published

6 years ago

April 4, 2018

Bloomingdale’s (New York) will unveil a “reimagined” footwear floor tomorrow at its 59th Street flagship in New York.

The move comes as the retailer aims “to rival the best shoe floors in the world,” according to Bloomingdale’s Chief Executive Officer Tony Spring. To that end, the retailer has moved all of its shoes to one floor and has expanded by 40 percent, including exclusive footwear designs and a new assortment of luxury and up-and-coming brands for a range of needs.

It is calling this new space “The Heart of Shoe York,” which also features a variety of “gargantuan” shoe statues commissioned from local artists, including one with a heel shaped like the Statue of Liberty, according to Women’s Wear Daily.

Those whimsical elements are meant to encourage shoppers to explore the sales floor and to also further differentiate the shopping experience.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design