Food Retailing / Supermarkets

Burger King Adds Garden Grill Concept

Higher design, same menu

Published

13 years ago

December 13, 2011

VMSD Staff

Burger King (Miami) recently opened a new concept store in Singapore called Burger King Garden Grill, with an intriguingly upscale look and feel, reports Amy Frearson at Dezeen.

The store environment includes big sofas, framed posters, soft colors and decorative foliage.

Burger King is trying to attract more families with children, along with the teenage demographic, Frearson says in an article for Business Insider.

While the fast-food chain will test the concept in Singapore and Japan, it has no immediate plans to bring it to the U.S.

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