Cartier Shines Anew

Just over a year after closing its doors for a massive renovation,French jeweler Cartier reopened its two-floor New York flagship at thesoutheast corner of 52nd Street and Fifth Avenue. Cartier Inc. presidentand ceo Alain Viot says the new look combines tradition with innovation.Paris architect Jean-Michel Wilmotte worked with New York-basedarchitects Butler Rogers Baskett to retain the historical features ofthe landmark building while creating a more modern and spacious look andfeel. By incorporating retail space from the second floor, designersexpanded the space to 2077 square feet, an increase of 77 percent.

Features of the new design include the reinstatement of the mainentrance under a carved limestone balcony on 52nd Street, displaywindows capped by canvas awnings and removal of the mezzanine level,revealing double-height ceilings. Walls are finished with fauxPillarguri stone, faux slate and faux beige and rift-cut oak; glassdisplays feature bronze trim.

The front room features popular collections and classic Cartier watches.From there, customers enter the Oval Room, where diamond and pearlpieces are on display. The second floor's main room features leathergoods and accessories and will be used for special events orexhibitions. And a larger customer-service room was designed to makeconsulting more comfortable.

Originally built as a residential mansion from 1903 to 1905, thebuilding was sold to Pierre Cartier in 1917 for $100 plus a necklace.As part of its retail expansion plans. Cartier is also opening stores atthe King of Prussia Mall in Pennsylvania, the Stanford Shopping Centerin California and Prince Street in New York.