Headlines

Casper Opens Interactive Shop Concept

Housed in Costa Mesa, Calif., the renovated shop includes a pillow testing lab

Published

6 months ago

January 19, 2024

VMSD Staff

Casper Opens Interactive Shop Concept — Photography: Courtesy of Casper Sleep

Photography: Courtesy of Casper Sleep

DTC mattress brand Casper Sleep (New York) opened its renovated 2700-square-foot shop in Costa Mesa, Calif., after a design inspired by its research and development arm.

Filled with digital screens and interactive materials, the shop interior features the Pillow Lab for guests testing the brand’s pillows and the Snooze Bar – a consultation area to help customers pick products. For an even more personalized touch, the Bedroom DeZzzign Center provides personalized sleep setups based on the customer’s preferences.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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