Headlines

Miniso Adds Pop-Up on Times Square

Plushie purveyor’s install follows flagship store that opened there last May

Published

4 weeks ago

April 4, 2024

VMSD Staff

Miniso Adds Pop-Up on Times Square — The Miniso pop-up store on Times Square. (Photo: Courtesy of Miniso)

The Miniso pop-up store on Times Square. (Photo: Courtesy of Miniso)

Miniso (Guangzhou, China) has opened a pop-up in New York’s Times Square that complements its nearly year-old flagship store in the high-profile shopping district. Located next to the Disney Store at 1540 Broadway, the pop-up will be open for about a year.

The retailer says the pop-up “stands out as a plushie and IP-heaven, filled with plushies, toys and lifestyle products, with IP collaboration ranges such as Sanrio, Snoopy, Winnie the Pooh, and Minions. With an eye-catching storefront featuring Disney’s Lilo & Stitch-favorite Angel, and a perfect pink plush train carriage interior, the store creates a soft and warm atmosphere that oozes the brand’s joyful outlook.”

“Our flagship store here has been a massive hit, breaking numerous brand records and proving a popular addition for Miniso joy-seekers,” said Tyrone Li, Miniso U.S, General Manager. “This new pop-up is a playful and innovative reimagining of our ‘Joy Philosophy’ that highlights our outstanding range of IP products and is sure to add even more energy to this buzzing location.”

Since opening its first store in China in 2013, the brand has been growing in the U.S. (where it now has 120 stores in more than 20 states) and elsewhere. (Its global stable of stores now totals more than 6100.)

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Amazon to Remove Cashier-less Checkout in Its Grocery Stores

Don't Miss

U.S. Malls Making a Comeback: Study

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design