Cath Kidston Purchased by Hilco Capital

Hilco Capital (London), an operating company of Hilco Global, is now the owner of British clothing and homeware brand Cath Kidston (London), according to a company press release. The investment from Hilco “will also see funds affiliated with Baring Private Equity Asia (BPEA) exit its stake in the business,” the release reads.

According to Cath Kidston’s Non-Executive Chair Marty Wikstrom, Brexit and Covid both posed challenges for the retailer, but they feel with the new investment they’re repositioning for growth. The brand’s Piccadilly flagship store is “growing rapidly and performing close to pre-pandemic levels,” he says.

“I am pleased that the Hilco team will commit the resources to enable Cath Kidston to accelerate its growth. Hilco’s large and experienced U.K. team has considerable expertise in branded fashion and consumer businesses. We expect to invest further in e-commerce, and thanks to Holly Marler, who joined the company in 2021 as Creative Director, our new product ranges are perfectly placed to appeal to both existing and new customers,” Wikstrom says.

The terms of the transaction were not disclosed.