Coffee Break

Massimo Zanetti Beverage USA (Rye, N.Y.) has announced that its Chock full o'Nuts coffee subsidiary will expand its presence in the food service industry to include locations throughout the New York-New Jersey-Connecticut tri-state area.

The company said the strategy is to further solidify the brand's status as “New York's coffee of choice to a new generation, for whom coffee is as much a cultural phenomenon as a beverage.” Today, there are more than 135 locations serving Chock full o'Nuts coffee.

The latest growth has brought Chock full o'Nuts cafes and kiosks at The Improv, West Point Military Academy and Stony Brook University, and will also be opening soon in the lobby of the Milford Plaza. Recently, Chock full o'Nuts made its debut with cafes and kiosks opening in Duane Reade, Gristedes and several Shoprite stores located throughout New York and will soon be opening a new location in the Madame Tussauds Wax Museum in Times Square and at the Venetian in Las Vegas.

Chock full o'Nuts is also the official coffee served at both Madison Square Garden and Radio City Music Hall in New York and was the only coffee served at the 2006 U.S. Open Golf Championship played at the Winged Foot Golf Club (Mamaroneck, N.Y.).

Additional cafe and kiosk locations include one in New Jersey (Hoboken) and five in New York (Westbury, East Setauket, Garden City and two in Brooklyn), as well as the Jacob Javits Center and Greeley and Herald Square in New York.

Chock full o’Nuts began in 1932 as a café on the corner of 42nd and Broadway. In the years following, founder William Black expanded the chain to 18 shop locations throughout the city. In 1953, he began to sell the Chock full o'Nuts brand coffee in grocery stores.

Massimo Zanetti Beverage USA, which bought Chock full o’Nuts in 2005, markets a stable of consumer brand, including Chock full o'Nuts, Hills Bros., MJB Premium Coffee and Chase & Sanborn.