Macy’s Spring Windows

Department Stores

Published

13 years ago

May 3, 2011

VMSD Staff

A sign that spring has arrived is Macy’s annual Flower Show, which takes place at stores in five cities, including New York, Philadelphia, Chicago, Minneapolis and San Francisco.

At the New York Herald Square flagship, Paul Olszewski, Macy’s award-winning director of windows, has created a “Towers of Flowers” theme for the Broadway windows, which recreates some of the world's most recognizable landmarks using flowers.

The retailer’s fashion windows also get a nature-inspired makeover with oversized colorful flowers, garlands and flags, while Schlappi mannequins (DK Display, New York) model the season’s freshest looks.

Here are scenes from the 37th Annual Macy's Flower Show. For more on this year’s display, check out the June issue of VMSD.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design