Food Retailing / Supermarkets

Ms. B’s Sweet Shop, Hong Kong

How do you create a display that says luxury without appearing out of sync with a down economy? Borrow from fashionistas and build around one investment piece.

Published

15 years ago

May 19, 2009

VMSD Staff

Ms. B’s Sweet Shop at SEVVA centers its look on a 5-foot-long, vintage Venini chandelier, one of a pair that graced the British Embassy in Rome in the 1950s. Its candy-box colored light and delicate detail draw customers’ attention upward past tiers of pastel pastries and chocolate delights. Equipped with a modern dimming system, the 3-foot-diameter fixture needs only standard incandescent bulbs to enhance satin-smooth icing or jewel-toned berries.

Credit for the installation goes to Sevva’s style-setting entrepreneur Bonnie Gokson (formerly regional image and communications director for Chanel Asia Pacific) in collaboration with architects/designers Tsao & McKown (New York) and Team HC (Hong Kong). For more design insights from Gokson, click here.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design