Dawn of a New Fetish

Urban lifestyle fashion pioneer Marc Ecko has partnered with recording artist/actress Eve to relaunch her branded clothing line Fetish through Ecko's company, Marc Ecko Enterprises (Los Angeles). The collection of women's sportswear, headwear, footwear and luggage is expected to hit the market in fall 2005.

“I'm excited about this new partnership with Eve,” stated Ecko. “We foresee many synergies between Mark Ecko Enterprises and Eve as a brand and think she's got an amazing fashion approach and vision, which will be reflected in the new Fetish line.”

Ecko reports that a team will be pulled together over the next few weeks to work on the partnership.

“It's an ideal match working with Marc and his organization on the relaunch of Fetish,” said Eve. “I've always appreciated Marc's design sense and he seems to have a sophisticated understanding of me as a person and as a brand.”

In 1993, Ecko founded the nationally recognized rhino brand, which has grown into one of the largest urban apparel brands in 10 years. The company also has joint ventures with 50 Cent (G-Unit Clothing Company), Zoo Line (a line of skateboards and apparel) and Femme Arsenal (an upscale women's line). Ecko products are available in more than 5000 stores in the U.S., including more than 25 company-run stores.