PROPS AND DECORATIVES are often the unsung heroes of the modern retail environment as well as a powerful storytelling tool. Much like icing on a cake, they’re essential – and it doesn’t hurt if they look good, either!

This year’s props and decoratives range from the oversized, attention-grabbing and tried-and-true to the more subtle, organic and biophilic. As distinct as they each are, what they share is the ability to engage shoppers in the narrative, illustrating and bringing to life each character and setting.

Long story short: Retailers, don’t hesitate to leverage your decor to give your Covid-weary customers something fun to visually take in and experience. After all, what’s a cake without the icing?

Holiday Foliage’s Nature Collection

Includes a variety of plants in all shapes, sizes, colors and species

Let the outside come indoors by using this company’s Nature Collection. Featuring a variety of potted plants in all colors, shapes, sizes and species, this collection is sure to help add that needed boost of “green” to any interior.


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MANUFACTURER: Holiday Foliage
PRODUCT CATEGORY: Decorative and Props


Retailworks Inc.’s Custom Props

This custom prop features diamond-cut shapes and shimmering string lights

Rising roughly 9 ft., these custom props made for Kesslers Diamonds’ Grand Rapids, Mich., store include attention-grabbing gemstone topiaries. Diamond-cut shapes like pear, emerald, princess, oval, round and Marquise hold boxwood greenery, and micro string lights add a touch of shimmer.


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MANUFACTURER: Retailworks Inc.
PRODUCT CATEGORY: Decorative and Props


Hey Girl Décor’s Gold Fancy Chandelier

Add a touch of glam to your next in-store display with this 3-lb. chandelier

Bring on the glam! This Gold Fancy Chandelier is ideal for your next glammed-up in-store display. Including two pieces of gold acrylic and a crystal-clear prism, this chandelier is only 3 lb. and measures 12-in.-by-19-in.


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MANUFACTURER: Hey Girl Decor
PRODUCT CATEGORY: Decorative and Props


Ace Designs’ Fox

This unique prop breathes new life into regular acrylic risers

Breathe new life into ho-hum acrylic risers using this company’s Fox prop. Both cute and curious, this unique little prop features a face and a tail and can be used across a variety of selling seasons.


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MANUFACTURER: Ace Designs
PRODUCT CATEGORY: Decorative and Props


Ruth Susser Designs’ Unique One of a Kind Character Woods

Available in sizes up to 8 feet and larger

Use these Unique “One of a Kind” Character Woods for your next prop display or as a decorative touch – custom-harvested with a natural or sandblasted finish, in various species, and in sizes ranging up to 8 ft. and larger.


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MANUFACTURER: Ruth Susser Designs
PRODUCT CATEGORY: Decorative and Props


Dillon Works Inc.’s Custom Decoratives and Props

Working closely with the Goo Goo Cluster team, this company created an outside-the-box design for the retailer’s Nashville flagship

Designed and fabricated by this company, working with the Goo Goo Cluster team, this personalized, Willy Wonka-style look and feel was created for the retailer’s Nashville location. Larger-than-life props and decorative add to the unique in-store aesthetic.


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MANUFACTURER: Dillon Works Inc.
PRODUCT CATEGORY: Decorative and Props


Pacific Northern Inc.’s Vacheron Abstract Sculptures

Comprises etched metal and laser-cut, painted acrylic tiers

Speak to your brand’s aura at every touchpoint: Combining tiers of laser-cut, painted acrylic and etched metal, these custom Vacheron Abstract sculptures were inspired by the retailer’s signature watch shape.


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MANUFACTURER: Pacific Northern Inc.
PRODUCT CATEGORY: Decorative and Props


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Carly Hagedon

Carly Hagedon is the Editor-in-Chief of VMSD magazine. She is a graduate of the University of Cincinnati, where she studied Journalism—Magazine Writing and American history. She also currently serves as a board member for the Greater Cincinnati Chapter of the Society of Professional Journalists (SPJ).

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