Detailed Designers: HighStreet Expands

Premiere Design Boutique Doubles Space and Introduces “The Furniture Store at HighStreet”

“Underground Business for People in The Know”

FOR IMMEDIATE RELEASE

Cincinnati – September 20, 2014 – HighStreet, the region’s preeminent interior design and lifestyle store is proud to announce the expansion of its fiercely and thoughtfully curated destination shop, located on the edges of downtown and Over-the-Rhine. The expansion of HighStreet is largely attributed to its steady growing consumer base in the tri-state area and beyond, attracting shoppers from around the world. Renowned as a forerunner of interior design and treasured items, HighStreet combines design services and objets d’art into purposeful balances of utility and creativity in commercial as well as residential design projects.

Two years in the making, the second floor of the already expansive warehouse will now be the new home of “The Furniture Store at HighStreet.” Since opening in 2006, HighStreet has primarily been regarded as an underground destination for people in the know looking to find inspiration for their home projects or discover the perfect gift. In response to organic demand from the long-running base of clients who have come to rely on the HighStreet’s inspired home design solutions, the expansion effectively doubles the store’s footprint to 17,000 square feet and serves to expand their interior design services at both the residential and commercial level.

“The expansion to the second floor will allow us to offer additional large scale artwork and showcase even more furniture, something that we have been eager to offer our design clients and retail customers,” said Matt Knotts, Co-Founder of HighStreet. “We have always worked to provide a retail journey that inspires and provides our guests with an immersive other-worldly experience, and are thrilled to see this expansion come to fruition.”

While the first floor seduces shoppers with its whimsical home goods, a formidable fashion boutique, and fiercely fashionable accessories, the second floor is dedicated to providing an inspiring showroom of interior de´cor.. The second floor will feature carefully curated interior environments showcasing a wide selection of designer furniture thoughtfully interspersed with a variety of merchandise from renowned luxury and lifestyle brands. . Also featured on the second floor is an in-house upholstery studio that will allow customization of furniture, draperies, and wall treatments from an impressive and newly renovated design and textile library that will be open to the public, one of the largest resources of its type in the area. Even more exciting, the second floor will be used as a rotating art exhibition space for displaying local and national artists work at least twice a year, as well as serving as a space for hosting events.

Other noteworthy additions to HighStreet include a doubling of its award-wining bookstore, and the launch of their new luxury spa and body care section. A new direct access entrance via Dandridge St. will be open starting September 24th, and HighStreet will be hiring four new full- time employees to meet demand in addition to its 10 full-time current employees.

“The expansion of the second floor has been years in the making, and this is truly an inspiring and exciting time here at HighStreet,,” said Leah Spurrier, Co-Founder of HighStreet, “our ever- increasing growth has been steady because we’ve always had a sense of identity and purpose- a true lifestyle brand. Time and again, we have proven that our best offering comes from helping people articulate their design vision, whether for home or work.”

In celebration of the new expansion, HighStreet is wrapping the second floor exterior with an impactful photographic art mural, serving to enhance the neighborhood, and the city. The official opening of The Furniture Store at High Street will take place during a ribbon cutting ceremony on Wednesday September 24, 2014, at 10:00 a.m. at HighStreet, located at 1401 Reading Road, Cincinnati, OH, 45202. The public is invited to attend. 

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For media inquiries, please contact Micah Paldino at o: 513-621-7676, m: 513-668-7676 or directly at micah@makepbj.com.

ABOUT HIGHSTREET:

HighStreet was conceptualized by interior designers and trend consultants Matthew Knotts and Leah Spurrier. The store features over 17,000 square feet of retail and design studio space, including furniture, gifts, home accessories, books, fashion, jewelry, and more. Through its dedication to supplying its clientele with the finest home de´cor items from throughout the world, and by providing superior interior design services for private and corporate clients, HighStreet has built a culture around the pursuit of beauty in all forms. HighStreet is located at 1401 Reading Road in downtown Cincinnati, Ohio.

• In the four years since it’s inception, HighStreet has won a dozen creative, professional, and popular awards and established itself as a tastemaker in the region.

• HighStreet’s reputation pulls customers from around the Mid-west and the South. They have a growing following of business travelers from as far as New York, L.A., Portland, Chicago and Minneapolis.

• HighStreet, known for it’s award-winning residential design, has a formidable portfolio of Commercial Design work completed for the likes of:  Ross Sinclaire Associates, PPD Inc., Switzerland County Tourism, Club Clau, Neyer Construction, Keys Hill Development, the American Building, Burke Inc., Urban Sites Properties, The EdgeCliff, Aronoff Rosen and Hunt and were recently published in a book based on work done for Procter and Gamble.

• HighStreet is sought-after by Fortune 500 Companies and Boutique Businesses for Consulting Services, Brand Imaging, Trend Forecasting and Consulting on Product Development and Rollouts.

• In addition to Lifestyle Shopping and Design Services, the store has been utilized by companies and agencies as a venue for high-level events, and is often visited by famous artists, rock stars, entrepreneurs and celebrities when they are in town.

• HighStreet has become an active member of the design community, selling to other Interior Designers and Architects, and becoming an Educational Partner in the fields of Contemporary Art, Marketing and Design. Students from around the region seek placement with the company.

• HighStreet is becoming an exciting force in the Mid-West, providing a place of inspiration to Cincinnati’s formidable design community. Frequently patronized and formally toured by professional creative teams from local design and branding agencies.

• HighStreet is an edgy, dynamic company enjoying healthy growth in this disadvantaged market, proving that hard work and creativity can pay, even in a tough economy.

HighStreet E-Commerce Features:

• Linked to HighStreet’s two other, popular sites, including the HighStreetblog.com and HighStreetCincinnati.com

• HighStreet Blog goes beyond the typical blog, into the realm of Internet Magazine and has been steadily gaining readership since it’s inception eighteen months ago.

• Exclusives and One-of a Kind Products offered by HighStreet on the web.  HighStreet made agreements with select vendors to exclusively represent their products or a portion of their products online.  This paired with a selection of antiques and collectables allows uniqueness in product mix as compared to much of the current online offerings.

• High Street “Revelations” a blog-type posting on the front page of the ShopHighStreet site that will include information, advice, entertainment and alert visitors to sales and incentives when applicable.

• Video-blog features.  HighStreet will be producing their own videos such as Interior Design Editorials, footage of art direction in the brick and mortar store.  This will be approached with humanity and humor to allow the shopper to “get to know” the HighStreet Staff.

• Personal endorsements and reviews from the HighStreet Team.

• Personal Service and a sense of promoting Individuality.  Customers of ShopHighStreet.com will be serviced personally by a member of the HighStreet Team they have likely met online through the media provided on the site.

• Individual Blogs and Tumblers for each Staff Member integrated into the site.  Allowing the shopper to identify with another human being of perhaps like-minded sensibility and follow their suggestions as they interact with the site.

Designer Feature and Articles.  ShopHighStreet.com will be integrating articles featuring product designers and artists represented on the site.