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Disney to Introduce Baby Stores

East, West coasts locations planned for 2012

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The Walt Disney Co. (Burbank, Calif.) plans to open its first Disney Baby store next year at the Americana in Glendale, Calif.

Two locations are planned for 2012 – one on each coast – to display the new infant line, says Disney consumer products chairman Andy Mooney.

The new concept brings Disney into a new category and will allow the company to interact with the parents of newborns and refine product offerings that span apparel, nursery items and products for the bath.
 

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