Dollar General Taps Ahold Delhaize USA Chief as CEO

Dollar General Corp. (Goodlettsville, Tenn.) has hired Jerry W. “J.J.” Fleeman Jr. as its CEO, effective Jan. 1, 2027. Fleeman will replace Todd Vasos, who has run the chain for a decade over two different stints (2015-2022 and 2023-now).

Fleeman is currently CEO of Ahold Delhaize USA Inc. (Chicago), a unit of Netherlands-based food retailer Ahold Delhaize that runs about 2000 stores under the Food Lion, Giant Food, The Giant Company, Hannaford Supermarkets and Stop & Shop banners. The discount chain Fleeman will soon lead is the largest such retailer in the U.S., with just under 20,900 stores operating under the Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico. (It’s followed by Dollar Tree (9064 stores) and Family Dollar (7251), according to data-collection firm Scrapehero.)

“Todd Vasos led Dollar General through transformative change, accelerated growth and a disciplined return to retail fundamentals, and shaped a stronger, more resilient and strategically focused organization,” said board chairman David Rowland. “The board is looking forward to building on this strong trajectory under the leadership of JJ Fleeman, who brings more than 35 years of experience in grocery retail across strategy, operations, marketing, merchandising and digital innovation.”