Headlines

Facebook Launches Macy’s Holiday Pop-Ups

Shops will feature top 100 social media merchants

Published

6 years ago

November 6, 2018

kmpeyton

Nine Macy’s (Cincinnati) locations across the United States will house Facebook- and Instagram-branded pop-up shops this holiday season, Facebook announced yesterday.

The pop-up shops will be located in Macy’s The Market pop-ups in New York; Pittsburgh; Atlanta; Fort Lauderdale, Fla.; San Antonio; Las Vegas; Los Angeles; San Francisco; and Seattle. The shops will highlight the top 100 small businesses and digital-native brands on Facebook and Instagram.

To celebrate the pop-up partnership debut, Macy’s Herald Square location will be celebrated in an ad campaign featuring New York’s Grand Central Station.

Some of the shops featured in the pop-ups include Two Blind Brothers, Love Your Melon, Bespoke Post and Charleston Gourmet Burger Co.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design