Headlines

Fanatics Appoints Chief Strategic Retail Officer

This is the brand’s first leader in the newly created position

Published

4 years ago

January 13, 2020

VMSD Staff

Fanatics (Jacksonville, Fla.) has promoted Gina Sprenger to become the brand’s Chief Strategic Retail Officer, according to a press release. Sprenger will be in charge of inventory management, merchandising and field operations for flagship stores, in-venue retail locations and stadiums, as well as for special events.

Sprenger originally joined the company in 2016. She previously led the e-commerce offerings of the brand’s NCAA and hard goods businesses, as well as offline merchandising. She also played a role in developing Fanatics’ Better Brands Initiative.

This is a newly created role for the company and Sprenger will lead a team of 1800 employees.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design