Feminine Touch Applied to Larissa Loden’s Newest Store

COMBINING GEOMETRIC shapes and eye-catching light fixtures with a muted yet warm color palette, this sleek store in St. Paul, Minn., is designed for a minimalist, “less-is-definitely-more” experience, brimming with playful femininity.

📷 Corey Gaffer Photography, St. Paul, Minn.

1. BRINGING IT ALL TOGETHER

The terrazzo floor mixes the soft colors and eclectic shapes spotted throughout the store and completes the polished yet playful experience. Overall, the design was inspired by “modern retail trends and gravitated towards simple, clean aesthetics that used varied and simple ways of displaying products,” says Courtney Lehmann, Partner, Design Director for Minneapolis-based Studio BV.

2. AN ‘A+’ IN GEOMETRY

The curvy geometric shapes of the display tables boost the interior’s feminine charm. Inspired by the fun forms found in Larissa Loden’s jewelry, the tables are freestanding and mobile for a flexible display system. With round and soft linoleum tops, the tables, Lehmann says, “invite you to engage with the product placed there.”

3. POSH PAINTS

The space is filled with “feminine, soft and quiet” colors, says Lehmann. Rather than overwhelm or distract, the warm tones highlight the displays and create a romantic and refined vibe.

4. POP ARCH

With the brand’s jewelry designs always evolving, the shop’s internal architecture required consistency and structure. Fulfilling this need are shelves built into the walls and topped off with an arch, adding pattern and dimension.

5. MOOD LIGHTING

Reminiscent of rings, and simple yet striking, fashioned in circular silhouettes and adorned with bubble bulbs, the store’s point-of-sale is marked by eye-catching chandeliers and fixtures.