Headlines

Frederick's of Hollywood Sees Tough Sales Climate

Double-digit sales drop in August

Published

12 years ago

September 4, 2012

VMSD Staff

Frederick's of Hollywood Group Inc. (Hollywood, Calif.) saw its comparable store sales drop 15.2 percent for the four weeks ended August 25, 2012.

“As we continue to implement our new sales and marketing approach, which focuses less on promotional and discount sales, we are optimizing inventory levels and increasing gross margins,” says Thomas Lynch, the company's chairman and ceo. “We continue to work towards achieving more profitable sales with an effective balance among inventory, promotional sales, gross margins and overhead costs. Although we have experienced a decline in sales, this is a long-term strategy that we believe will improve our financial performance, strengthen our brand and build shareholder value.”

The specialty retailer operates 118 specialty retail stores.

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