Headlines

Gap Hires Rebekka Bay

Appointed creative director and head of global design

Published

12 years ago

September 18, 2012

VMSD Staff

San Francisco-based Gap Inc. named Rebekka Bay as creative director and executive vp for Gap Global Design. Starting October 1, she will be responsible for women’s, men’s, 1969, accessories and body lines, reporting to Gap North America president Art Peck and Gap International president Stephen Sunnucks.

“Few brands in the world have the connection with customers that Gap enjoys today,” she says. “I’m incredibly excited to join this talented team and bring Gap’s American casual style to more and more customers.”

Bay’s career includes launching the COS brand, part of the Hennes & Mauritz company. Since 2011, she has served as creative director at Bruuns Bazaar, overseeing the design of women’s and men’s apparel. At Gap, Bay will be based in New York, managing design teams there and at the 1969 office in Los Angeles.

Gap operates nearly 1600 stores in 42 countries in which Gap operates.

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