Gap’s Piperlime to Pop Up in New York

Piperlime, Gap’s online shoe, apparel and accessories shop, will introduce its first pop-up store in SoHo at Mercer and Spring streets this fall. The pop-up store will be open for 25 days, starting September 9 to align with New York Fashion Week and closing on October 3.

The pop-up store will include an edited assortment of the fall styles from brands like Marc by Marc Jacobs and Frye and exclusive product from brands such as 7 For All Mankind, AG Adriano Goldschmied and Cynthia Vincent. Piperlime will also reveal a daily creative brief and customers will have the opportunity to put together outfits inside the styling loft within the store and submit their looks for a chance to be showcased in the store.

“We are excited to share this experience with the public,” says Jennifer Gosselin, general manager, Piperlime. “It’s the first time that Piperlime will be available in a three-dimensional environment, where customers can touch and feel product, put together head-to-toe outfits, and pick personal favorites from exclusive jewelry items to vintage-inspired tops to the must-have-boot for Fall.”

Gap launched the online boutique in October 2006.