Headlines

Guess? Names President of Asia Division

Kitty Yung is leaving Levi Strauss to help drive Guess? brand’s growth

Published

14 years ago

May 20, 2010

VMSD Staff

Guess? Inc. (Los Angeles) has appointed Kitty Yung as president of Guess? Asia. Yung will report to ceo and vice chairman Paul Marciano starting in mid-June and will be responsible for expanding the Guess? business in the Asian region, especially Greater China, Hong Kong, Macau, Taiwan, India and Japan.

Yung’s 20-year career includes developing businesses in the consumer sector in the Asian markets. In 2001, she became managing director, Greater China, for Levi Strauss.

“We have a tremendous opportunity to expand the presence of our brand in Asia and Kitty will be the chief architect of our strategy to penetrate those markets effectively,” says Marciano. “We intend to accelerate our growth in Greater China and we plan to later re-enter the Japanese market, where we have been absent for several years. Kitty will drive these efforts.”

The company, which expects to reach $1 billion in sales in the European market over the next three years, operates 432 retail stores in the U.S. and Canada and 778 in other regions around the world.

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