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High-Tech Shuffleboard Bar to Carom into NY

Electric Shuffle signs flagship lease in SoHo

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Photography: Courtesy of Electric Shuffle

Electric Shuffle (London), which blends high-tech shuffleboard, craft cocktails and food, announced it will open its third U.S. location, in New York, next spring.

The newest Electric Shuffle will occupy 10,000 square feet on the second floor of the building at the corner of 30th and Broadway, next to the new Virgin Hotel in NoMad.

“Launching Electric Shuffle in New York is a pivotal moment for our brand,” shares Gene Ball, CEO of Electric Shuffle US. “We’ve always been about merging the classic with the contemporary, offering a space where friends can gather, compete, and create memorable experiences. New York, with its dynamic energy and world-class hospitality scene, is the perfect backdrop for our next chapter.”

Electric Shuffle puts a contemporary spin on the classic bar game of shuffleboard with custom-built, high-tech tables and proprietary game design that can be enjoyed alongside premium food and cocktails. To modernize this fan favorite, Electric Shuffle utilizes camera-vision technology that tracks and scores every puck, captures guests’ best moments with live replays and selfies, and integrates up to 20 players at a time across a variety of thrilling team-based games.

Electric Shuffle currently has locales in Austin and Dallas, Texas, and in the U.K. in London and Leeds.

In an interview last year with Restaurant Hospitality, Ball said he’d like Electric Shuffle have 15 to 20 locations in five years, and eventually as many as 75-100. Other cities in the U.S. that could see the concept include Chicago, Nashville, Las Vegas and Denver, he told RH.

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