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H&M Unveils New Milan Flagship

Store overlooks Duomo cathedral

Published

10 years ago

December 11, 2014

Sarah Whitman

H&M (Stockholm, Sweden) has opened a new, four story flagship in Milan’s Piazza del Duomo. The 25,670-square-foot store overlooks the Duomo cathedral and is bright and spacious, with marble floors and touches of greenery, according to Women’s Wear Daily.

The new Milan flagship is the city’s sixth H&M store and carries a full range of men’s, women’s, teen and children’s wear. Despite Italy’s prolonged economic malaise, H&M opened 11 new Italian stores in 2014, in cities such as Modena, Treviso and Reggio Emilia.

H&M Italia country manager Dan Nordstrom expressed confidence in the potential for greater expansion across the peninsula, noting that in 2014, H&M turnover in Italy rose 27 percent in the nine months ending Aug. 31, compared with the 15 percent increase the group saw overall, reports WWD.

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