Eric Feigenbaum, VMSD New York editor, and Harry Cunningham, head of store development, Vera Bradley, discuss the importance of retailers connecting with customers on a human level, ultimately giving them a sense of ownership in the brand, at the 2015 International Retail Design Conference in Austin, Texas. Feigenbaum and Cunningham presented “Retail’s New Paradigm: Connecting with the Community” at IRDC 2015. For more information, visit irdconline.com.