Department Stores

International Growth Plans for Coach

Heading to Brazil, Vietnam

Published

13 years ago

August 3, 2011

VMSD Staff

Coach Inc. (New York) is expanding its retail stores into Brazil and Vietnam, according to Women’s Wear Daily.

The handbag and accessories brand has signed multiyear deals to enter both regions with plans to open stores within the next year.

In Brazil, Coach is partnering with Aste Group, which works with brands like The North Face and Kipling, to open freestanding units in local shopping centers. The first two locations are planned for São Paulo, with Rio de Janeiro and Brasilia also on the target list.

As part of its expansion strategy in Asia, Coach signed a deal in Vietnam with Luxasia Group, which will allow it to enter through the country’s department store channel. Boutiques in Ho Chi Minh City and Hanoi are expected by the end of 2011.

Coach operates stores throughout North America and in Japan, China, Hong Kong and Macau.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design