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Isetan Opens Multibrand Boutique

Turns focus to concept shops

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Isetan Mitsukoshi Holdings (Tokyo) is opening a new multibrand boutique today in Tokyo’s Roppongi district.

Isetan Salone is set to open at the Tokyo Midtown luxury mixed-use complex and includes about 9700 square feet of selling space on two levels.

The move is part of the company’s shift to include not only traditional department stores, but also small- and medium-sized concept shops, reports Women’s Wear Daily.

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