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Isetan to Pop Up During N.Y. Fashion Week

Downtown presentation will promote Japanese brands

Published

10 years ago

December 18, 2013

steve kaufman

Isetan Mitsukoshi Holdings Ltd. (Tokyo), Japan’s largest department store operator, will host a pop-up shop during New York’s February 2014 Fashion Week on Greene Street in SoHo.

Women’s Wear Daily reports that the shop, scheduled to run from February 6-13, aims to promote the work of Japanese brands and designers. The shop is supported by the Japanese government’s Cool Japan campaign, which aims to help businesses gain a foothold in the global market.

Yohji Yamamoto, Anrealage, Facetasm, Mint Designs, Theatre Products, Kansai Yamamoto and N. Hoolywood are among the brands featured in the store.

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