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J.Crew Expanding in Europe

To add smaller women’s, men’s and children’s shops

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J.Crew Group Inc. (New York) opened its fifth London store this week, a 1000-square-foot women’s-only store, which will stock core products, J.Crew Collection pieces, jewelry, denim and accessories. A similar 2000-square-foot women’s store will open on Paris’ Rue Malher next month.

In April, J.Crew’s will debut a 1000-square foot Crew Cuts children’s shop at the famed Harrods department store in London. The company also plans to open a men’s-only store in East London this fall.

The newest London location reflects J.Crew’s interior design aesthetic with oak floors and brass fittings. Designers retained the building’s Century-old dark wood double doors, according to Women’s Wear Daily, and artwork includes “a mix of vintage magazine covers, collages, exhibition posters, prints and sketches by Sonia Delaunay, Hugo Guinness and Max Farago.”

 

 

 

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