Headlines

Kate Spade & Co. Wants to Be Ralph Lauren

New ceo Leavitt is seeking to create $4B empire

Published

10 years ago

March 11, 2014

steve kaufman

Craig Leavitt, the new ceo of Kate Spade & Co. (New York), told Bloomberg News that he wants to model the company on the Ralph Lauren empire as he seeks to quadruple the brand’s sales to $4 billion.

“Ralph Lauren is our business analog,” said Leavitt, who used to work with Lauren. “We’re very confident in what we have set out to accomplish.”

He told the news service that the company will focus on categories with ready appeal – fragrances, jewelry, watches, sunglasses – and offer a range of price points to attract millennials on one end and luxury shoppers at the other.

Kate Spade & Co. is the former Fifth & Pacific Cos., which was the former Liz Claiborne Inc. The Kate Spade brand is one of the only labels remaining from that fashion house.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design