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Kohl’s to Open 400 Sephora Shop-in-Shops This Year

The department store retailer is on track to open 850 shop-in-shops by 2023

Published

2 years ago

February 16, 2022

VMSD Staff

Kohl’s to Open 400 Sephora Shop-in-Shops This Year — PHOTOGRAPHY: Sundry Photography/Shutterstock

PHOTOGRAPHY: Sundry Photography/Shutterstock

Kohl’s (Menomonee Falls, Wis.) is planning to open 400 Sephora (Paris) shop-in-shops this year, across 36 U.S. states, according to a company announcement. Earlier this year, the department store retailer had said it planned to open 850 total Sephora shop-in-shops by 2023.

The Sephora shop-in-shops are usually 2500 square feet and mimic the design of a freestanding Sephora store.

Doug Howe, Kohl’s Chief Merchandising Officer, says, “We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400-store expansion. The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”

By the end of 2022, Kohl’s will have 600 total Sephora shop-in-shops.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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