Headlines

Kose Opens First Standalone Store in U.S.

Japanese cosmetics brand’s LA space channels Dodgers’ Othani

Published

6 months ago

June 10, 2024

VMSD Staff

Kose Opens First Standalone Store in U.S. — Maison Kose at The Shops at Santa Anita in California. Photo: Courtesy of Kose Corp.

Maison Kose at The Shops at Santa Anita in California. Photo: Courtesy of Kose Corp.

Cosmetic company Kose Corp. (Tokyo) has launched its first standalone store in the U.S., Maison Kose. The store has opened at The Shops at Santa Anita in Los Angeles, and integrates shopping with entertainment, education, technology and local community interaction, the retailer said in a news release.

The new store also features a special area dedicated to the brand’s global ambassador, slugger Shohei Ohtani of the Los Angeles Dodgers baseball team. Specific tie-ins include:

• “Fan-tastic” stadium make-up in which customers of all ages can undergo a makeover to show their team spirit and excitement. In addition to eyeshadow colors, other makeup accents will be available that feature the jersey number and ball motifs.

• Upcycled hand-fan art: Customers can create such pieces with SminkArt from Japan, paint made from upcycled cosmetics that are past their prime. These handheld fans can be used to cool down at the baseball stadium and elsewhere.

Kose Corp. was founded in Japan in 1946 by Kozaburo Kobayashi. It offers skincare, makeup, fragrance, body and hair care products in 68 countries at department stores, specialty stores, drug stores and its direct-to-consumer channel.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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