Headlines

Krizia Bought by Chinese Retail Group

Shenzhen Marisfrolg has purchased the Italian mainstay

Published

10 years ago

February 24, 2014

VMSD Staff

Krizia (Milano, Italy), one of Italy’s oldest ready-to-wear fashion brands, has been purchased by Chinese retail group Shenzhen Marisfrolg Monday, Reuters reports. In addition to the acquisition, both companies revealed plans to open new shops in Asia.

The name Krizia was taken from a dialogue by philosopher Plato regarding the idea of vanity, according to Reuters. Founder Mariuccia Mandello, who showed her first fashion collection in 1964, was part of the deal and it was mentioned that the sale should be finalized in April, according to a statement on Krizia’s website.

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