Levi Strauss Names CEO

After announcing this week that Levi Strauss & Co. (San Francisco) president and ceo John Anderson will retire this September, the apparel retailer announced that Charles Bergh, who comes from consumer goods manufacturer The Procter & Gamble Co., will be filling the role.

Bergh was group president, global male grooming, at P&G, where he oversaw the release of Fusion men’s shaving razors, along with marketing campaigns for Old Spice aftershave and other products.

“Chip Bergh is a strategic leader with a proven ability to build and grow brand powerhouses, bring new products to the mass market, develop innovative marketing campaigns, and capitalize on digital platforms to successfully drive brand awareness,” says Richard Kauffman, Levi’s board chairman. “This combined with his track record of operational excellence, disciplined execution, significant international experience, and ability to cultivate high-performing teams will be critical assets to our company as we continue to identify creative ways to meet the ever-changing needs of consumers in markets around the world.”

Retiring Anderson worked for the apparel company for 32 years.