Look Who’s In Vogue

Wal-Mart Stores Inc. (Bentonville, Ark.) has announced Metro 7, its first fashion collection for women.

The world’s biggest retailer, which has been expected to enter the fashion apparel fray for more than a year, has signed actress and singer Dayanara Torres to represent the line in a marketing campaign that includes print advertising, signage, and promotional video footage, as well as in a series of in-store personal appearances. Torres was the youngest woman ever selected to be Miss Universe.

Wal-Mart said price points for the collection range from $9.94 for a sequin tank to $14.94 for a silk camisole to $19.94 for hand-beaded tunics to $22.94 for embellished jeans to $29.94 for a velvet blazer. The Metro 7 fashions are available in missy sizes as well as in plus sizes.

The line made its debut in 500 stores this past week with in-store signage and images of Torres. Marketing efforts for the launch include a four-page advertorial in the November issue of Vogue magazine.