MAC Launching Pro Flagship in San Francisco

MAC Cosmetics (New York) is launching its first flagship store featuring the company’s professional lineup of products – aimed at makeup artists – along with the brand’s more customary ranges.

According to Women’s Wear Daily, the 3000-square-foot “pro-flagship fusion” store on Union Square in San Francisco is divided into four zones.

The first zone has the brand’s signature color selection and newly launched collections (MAC puts out around 50 a year). The central service zone has six makeup stations and one private makeup room. 

The third zone houses the pro products. The fourth zone contains a lash bar and the brand’s skin-care products.

Two custom video walls animate the two final zones, and gray-tinted glass panels with overhead lines of light are used in three of the four areas in the store.

Karen Buglisi Weiler, MAC’s global brand president, told WWD that MAC decided to spotlight the pro products in the location because they set the brand apart from the competition. “It is one more point of difference,” she said. “The pro products that we have are really for makeup artists. They are designed for the industry and giving pro makeup artists more service, especially in the city of San Francisco, because we have a high level of pro makeup artists there.”

MAC is a division of Estée Lauder Cos. Inc. (New York).