Department Stores

Macy's Signs Deal with Ellen Tracy

Will be exclusive retailer of sportswear line

Published

15 years ago

October 5, 2009

VMSD Staff

Macy's Inc. (Cincinnati) is partnering with Brand Matter LLC and its sportswear licensee, RVC Enterprises, to be the exclusive department store retailer of Ellen Tracy branded women's sportswear.

“Ellen Tracy is a legendary brand that is well-known to our customers and backed by an outstanding design team,” says Jeff Gennette, Macy's chief merchandising officer. “And coming next year, Ellen Tracy will provide another powerful reason for customers to shop at Macy's.”

Beginning in spring 2010, Macy's will offer an exclusive collcetion of Ellen Tracy better sportswear at more than 100 stores and online. In addition, branded shops will hit flagships at New York’s Herald Square, Union Square in San Francisco, State Street in Chicago and Dadeland in Miami. Additional shops may be rolled out over time.

Ellen Tracy joins other exclusive brands at Macy's, including Tommy Hilfiger, Martha Stewart Collection, Rachel Rachel Roy and Donald Trump.

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