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Martin + Osa Takes Flight

American Eagle announces its newest concept

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American Eagle Outfitters Inc.(Warrendale, Pa.) has said it will brand its newest mall-based concept Martin + Osa.

The chain is named for Martin and Osa Johnson, well-known photographers and naturalists in the early 20th Century. It will target men and women between 25 and 40. Plans are to open stores next fall in unspecified locations and to have 300 stores within a decade, producing $1 billion in sales a year.

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