Food Retailing / Supermarkets

McDonald's Sales Drop in October

Comparable sales decline for first time since April 2003

Published

12 years ago

November 9, 2012

VMSD Staff

McDonald’s (Oakbrook, Ill.) comparable sales in the U.S. and Europe decreased 2.2 percent in October 2012, The New York Times reports. In the Asia Pacific, Middle East and Africa markets, monthly same-store sales fell 1.8 percent.

The fast-food giant explains in its financial report that modest consumer demand and heightened competitive activity negated the impact of its local Dollar Menu advertising, the recent launch of the Cheddar Bacon Onion sandwich and the Monopoly Promotion.

“Though October's sales results reflect the pervasive challenges of today's global marketplace, I am confident that our strategies and the adjustments we are making in response to the current business headwinds will build sales momentum and drive sustained, profitable growth,” says Don Thompson, McDonalds president and ceo.

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