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Miu Miu Ups The Scale

Flagship open in high-end Paris

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Miu Miu's new flagship, located in Paris'high-end Saint-Sulipice shopping area, is a few steps up for the apparel and accessories retailer. Replacing the 600-square-foot store on Rue Cherche-Midi, the new unit occupies 4500 square feet of selling space on two floors.

Designer Roberto Baciocchi created the modern, minimalist store, which features polished concrete floors, red walls and low, silver fixtures. Street level is home to women's apparel and accessories. Both a white stairwell and a glass elevator lead to the second floor, which offers even more women's wear in addition to the men's collection. The top two floors of the four-story building will serve as office and storage space.

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