Headlines

Nautica Plans New U.S. Stores

New stores will feature a refreshed brand image

Published

8 years ago

January 31, 2016

Clothing retailer Nautica (New York) unveiled plans to open two new stores in the U.S. this year, though the locations have not yet been released. Both will feature the brand’s redesigned image, which features a new storefront and white oak flooring.

Women’s Wear Daily reports the store’s new image and message will be utilized throughout the new locations, focusing on the message: “Inspired by the sea, designed in the city.”

The brand’s spring collection and advertising campaign will both feature nautical concepts. The collection will also center on pieces that can be worn day and night.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design