(PRESS RELEASE) PALATINE, IL — The recent ASID Carolina’s 2022 Annual Meeting in Charleston, South Carolina, offered a full and timely menu of continuing education sessions and networking events, along with the association’s 2022 Excellence in Design award presentation. Among the new CEU course lineup this year was Staying in Front of Customers with Social Media During and After COVID-19 which was presented by Jim Nowakowski.
“I initially created this course when the pandemic hit because [like everything else] COVID-19 threw a wrench into everyone’s existing content,” said Nowakowski. “Everyone is still recovering and, frankly, no matter what anyone tells you, things will never be the same. That’s the goal: adjusting to what is, not what was.”
One point emphasized throughout the CEU was that while the basics of marketing do not change, technologies do – and the key to effective marketing is mapping out a strategy for which technologies to use and when. Known for his hands-on, interactive presentation style which has previously been featured in NKBA’s Voices of the Industry at KBIS, Nowakowski practices what he preaches: his entire CEU course offering for designers, showroom consultants, architects and manufacturers was completely revamped during COVID and is now easily accessible online.
“This was a terrific session,” Nowakowski said. “It was wonderful to engage with this group – interior designers always bring a unique perspective to any discussion, and especially when it comes to marketing strategies.” Always keen to draw audiences into a dialogue, Nowakowski used Starbuck gift cards to encourage participation throughout the one-hour presentation as he peppered attendees with “pop” questions on their social media usage to drive home key points such as why a designer’s website is more important than Facebook or Instagram and how to use it as a media hub in order to attract (and own) more eyeballs.
A copy of the presentation Staying in Front of Customers with Social Media During and After COVID-19 is available by emailing to bernie@interlinegroup.com. For designers who missed the presentation during the ASID Carolina’s meeting, the course is now available at interlinegroup.com/ceuscourses/c6/course.php.
More information on other CEU courses presented by Jim Nowakowski are available at https://interlinegroup.com/ceus/.
The Carolinas Chapter of ASID
The Carolinas Chapter of ASID is the professional organization for interior designers in North and South Carolina. With over 890 members we are the resource for interior professionals, educators and students as well as Industry Partners.
About the American Society of Interior Designers
The American Society of Interior Designers (ASID) advances the interior design profession and communicates the impact of design on the human experience. We collaborate with others to promote the value of interior design. We prepare our members to excel in a dynamic and evolving profession. We generate, collect and disseminate applied knowledge. Membership – ASID has a number of categories for designers at every stage of their career, including students of interior design. We also have membership and sponsorship opportunities for manufacturers and suppliers who provide products and services to the industry. Join ASID’s vibrant community of 25,000+!
About Interline Creative Group
Based in Palatine, Illinois, Interline Creative Group’s strength comes from solving an array of problems for a variety of clients – far beyond what typical agencies do. Besides publicizing new products with print and electronic support, creating ad campaigns, and designing websites, the company can provide backup for overwhelmed sales forces, analyze market channels, develop sales leads, and tackle anything else clients need.
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