Nordstrom Acquires Shopping Service

Nordstrom Inc. (Seattle) is expanding its omni-channel marketing with the acquisition of menswear personal clothing service Trunk Club (Chicago).

The company, founded in 2009, employs 250 personal stylists to shop for it clients based on customer profiles. Clients connect to their stylists online, through an iOS app for iPhone, or in person at showrooms in Chicago, Dallas and in Washington. Trunk Club stylists select items from 50 high-end brands, then ship the items to the customer, who can keep what he likes and return the rest.

Trunk Club will continue to operate independently, according to Luxury Daily, “but will be able to leverage Nordstrom’s expertise in logistics, merchandise buying and planning to help scale its business.”

Erik Nordstrom, president of Nordstrom Direct, told the news outlet, “What they do we think is a terrific complement to what we do…We believe today is a time when customers demand to be served on their terms.”