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Specialty Apparel

O/3 Baby Collection

Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong

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Specialty Store, Sales Area Under 1500 Square Feet
Award of Merit
IDesign (International) Ltd., Wonchai, Hong Kong

An all-glass façade and bright lighting draw customers into the new O/3 Baby Collection store, while striking blue signage and a liberal use of O/3's signature light blue reinforce the brand. The 700-square-foot store also features a curvilinear design and numerous pedestals, shelves and wall niches that put individual products prominently on display.

Client: Danny Yuen, Hong Kong

Design: IDesign (Intl.) Ltd., Hong Kong
Kelvin Law Kin-wai, creative director
Tony Yim design assistant
Winnie Ho, design assistant

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General Contractor: Ho Yin Decoration Engineering Co., Hong Kong

Lighting: Four Seas Engineering (HK) Ltd., Hong Kong

Manufacturer: OnLead, Guangzhou, China

Logo: Fiat Advertising Production Ltd., Hong Kong

Photography: Freeman Wong, Hong Kong

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MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
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