OPTO International, Inc., Becomes Preferred Retail Fixture Provider for Fanatics, Inc.

OPTO International, Inc., Becomes Preferred Retail Fixture Provider for Fanatics, Inc.

Wood Dale, Illinois – September 9, 2015: 

OPTO International, Inc., announced today their partnership as the preferred retail fixture provider for Fanatics, Inc. As the world’s largest online retailer of officially licensed sports merchandise, Fanatics, Inc. recently expanded its portfolio to include in-venue and event retail for NASCAR, debuting its trackside Superstore at Pocono Raceway this July. The new retail concept features a series of trackside tents furnished solely with OPTO’s Snap! Pop-Up Display System, designed specifically for temporary retail environments.

OPTO International, Inc. previously partnered with Fanatics, Inc. providing their patented modular display systems for the 2014 SEC National Championship Store, and Colorado Buffalo Store at The University of Colorado, amongst other projects.

Brendan McQuillan, Vice President of In-Venue Commerce for Fanatics, Inc. comments, “The philosophy of modular fixture design for merchandising flexibility and quality manufacturing of OPTO’s retail displays confirmed our decision to partner with them. The no-tools assembly of their Snap! Pop-Up Display System allowed us to approach trackside temporary retail for NASCAR in a way we haven’t before. We can quickly build a full retail environment, providing race attendees with a trackside experience like no other. This retail concept will revolutionize our approach with other major sports organizations for in-venue retail and events.”

“We are extremely excited to build upon our relationship with Fanatics” said Jamie Poulos, Account Development Manager for OPTO International, Inc. “We look forward to strengthening our partnership with Fanatics, providing the highest quality modular displays, while providing excellent support services to manage events of this scale.”

About OPTO International, Inc.

As your partner, OPTO develops solutions that elevate your merchandise, create an experience and inspire your customers to buy. With OPTO’s consultation, design, and manufacturing services, there is no challenge that cannot be met. From single fixtures to multi-store rollouts, domestic installs to international shipments, OPTO continues to rise to the challenges of the evolving retail industry.

Our modular fixture and accessory designs are proven, providing a unique spectrum of solutions for permanent and temporary retail. Specified in finishes and materials of your choice, each system can be matched to elevate your brand and retail identity. With a vast range of pre-designed fixtures and accessories, the Options Collection® brings unrivaled merchandising flexibility across all retail segments. Patented and manufactured in the United States, our Options Collection® and Snap! are designed for durability, flexibility and sustainability.

Contact:

Luis Rosado / Marketing Manger
lrosado@optosystem.com
1325 N. Mittel Boulevard
Wood Dale, IL  60191
(800) 248 OPTO