Ovadia & Sons Opens Pop-Up

Menswear line Ovadia & Sons (New York) is opening a pop-up shop on Greene Street in the SoHo neighborhood of New York.

The 2700-square-foot shop will stay open through February, reports Women’s Wear Daily, and will sell the Ovadia & Sons collection as well as Ovadia+, the company’s line of active wear.

“This is our neighborhood. It’s where we grew up roaming the streets, so it’s sentimental for us,” said Shimon Ovadia, who created the brand with his twin brother, Ariel.  

The Ovadia & Sons collection is sold at retailers such as Barneys New York, Bloomingdale’s, Saks Fifth Avenue and Nordstrom.