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Poketo Debuts at Nordstrom

Newest pop-up shop has artistic focus

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Nordstrom Inc. (Seattle) debuted its latest Pop-in@Nordstrom pop-up shop last week. The Pop-In concept, which rotates monthly is marketing a collection of items from Poketo this month. The Los Angeles retailer sells “Art and Design for Your Every Day,” and items for the Nordstrom shop include items ranging from leather chairs to build-it-yourself paper hanging mobiles.

Pop-In@Nordstrom was launched by Olivia Kim, the company’s director of creative projects. Kim told Women’s Wear Daily, that Pop-Ins are “about disrupting the space … We want our customers to be able to come back and discover something. We’re tapping into their curiosity.” Past shops have included a black-on-black Rolex by Bamford, a private astrology reading, and apparel from the rapper Drake. Upcoming Pop-Ins will showcase items from Rag & Bone (New York) in August and a collection of “socially responsible” merchandise in September. 

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